They write that only the very high-income earners or heirs to their money in his sample were less likely to be planners. Many of the millionaires that Stanley and Danko surveyed (192 out of 292, according to the results) spend a lot of time planning their financial future. Millionaires allocate time to their financial plans While most of us aren't buying high-priced cars in order to look wealthy - I'd say most of us can't get that far - the book's point is well-taken about evaluating what we need and want on our own terms rather than buying whatever others in our peer circle want to buy. They state that millionaires "believe that financial independence is more important than displaying high social status." One of Stanley and Danko's refrains is summed up in the phrase from Chapter 4: You Aren't What You Drive. Many millionaires reject status symbols whenever possible There are ways to start a small business that offers a value-add that doesn't require a college education.ģ. It was nice, in an era where we are thinking so hard about whether high-priced higher education is "worth it," to realize that there are options if college isn't of interest to you. However, it did point to some of the advantages of being the owner when a business idea takes off. Stanley and Danko write: "These self-employed people are four times more likely to be millionaires than those who work for others." Of the non-retired millionaires, two-thirds of them were small business owners.ĭoes this mean every small business succeeds? Of course not. I expected more discussion of highly paid professionals (lawyers, doctors) as high-wealth individuals, but this book really focused on the many people who built a small business to the point of retaining more than $1 million in wealth. A huge percentage of millionaires are small-business owners I believe that generational advantages also play a role, but it was refreshing to hear stories of people whose families were not wealthy and who still accumulated $1 million in savings or investments in a single lifetime. Stanley and Danko point out that only 19% of millionaires had received money from a trust fund or estate, and 91% never received any ownership of a family business a substantial percentage are "self-made" millionaires. I was initially surprised to realize that generational wealth is a major player but not the only player in the millionaire set. Here are five things I learned about millionaires from reading " The Millionaire Next Door." 1. The central premise of the millionaire next door is that there is a surprising amount of quiet wealth accumulated by regular people, people who use this wealth to form a secure safety net for their families during hard times or to create a comfortable, worry-free retirement. The millionaires that the book discusses aren't the flashy status-symbol-laden rich people that we might imagine.
However, it is a very good example of why you shouldn't judge a book by its cover: This book has gone on to numerous reprints and revisions and updates because, in its 23-year history, it has had a major impact on how people understand what it means to be wealthy in the United States. William Danko is an older edition, dog-eared and bought at a yard sale. "Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture.My copy of " The Millionaire Next Door" by Dr. "Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture." - Library Journal Stanley-updating the original content in the context of the financial crash and the twenty-first century. This edition includes a new foreword by Dr. In fact, the glamorous people many of us think of as "rich" are actually a tiny minority of America's truly wealthy citizens-and behave quite differently than the majority.Īt the time of its first publication, The Millionaire Next Door was a groundbreaking examination of America's rich-exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. They bargain-shop for used cars, raise children who don't realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. They live next door.Īmerica's wealthy seldom get that way through an inheritance or an advanced degree. Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).